Through Yahoo Search Marketing, you can market your website on Yahoo.com and other Yahoo international/global domains, before Yahoo moves all search marketing to Microsoft Bing Adcenter.
In China, many Chinese advertisers do not have:
- The “know-how” to do Yahoo search engine marketing outside of China.
- The time to manage their own Yahoo PPC accounts.
- The language skills to create keyword lists and ads to succeed with Yahoo PPC.
Unofficial Yahoo.com PPC Pricing
Some Chinese advertising agencies (unofficial Yahoo.com reseller) take opportunities and offer help to Chinese advertisers for marketing websites on Yahoo.com.
In this example, the ad agency insists:
- Your ads are assured to appear on Yahoo.com’s first search engine results page.
- The pricing model is subject to change due to other advertisers’ competitions.
The pricing structures focus on search traffic impressions, but do not ensure delivering any clicks to your site. This advertising agency will:
- Rank your highest search traffic and highly competitive keywords between Yahoo sponsored ad positions 1 and 11, from RMB 5,000 per keyword per year, with monthly search impressions greater than 100,000.
- Rank your high search traffic keywords between Yahoo sponsored ad positions 1 and 4, from RMB 6,000 per keyword per year, with monthly search impressions between 30,000 and 100,000.
- Rank your high search traffic keywords between Yahoo sponsored ad positions 5 and 11, from RMB 3,000 per keyword per year, with monthly search impressions between 30,000 and 100,000.
- Rank your medium search traffic keywords between Yahoo sponsored ad positions 1 and 4, from RMB 3,000 per keyword per year, with monthly search impressions between 3,000 and 30,000.
- Rank your medium search traffic keywords between Yahoo sponsored ad positions 5 and 11, from RMB 1,500 per keyword per year, with monthly search impressions between 3,000 and 30,000.
- Rank your low search traffic keywords between Yahoo sponsored ad positions 1 and 11, from RMB 500 – 1,500 per keyword per year, with monthly search impressions less than 3,000.
Problems Buying Yahoo.com Search Impressions
As a Yahoo PPC advertiser, the problem with this impression-guaranteed model is that:
- You are buying impressions that do not necessarily convert into visitors to your site.
- The marketing budget you spend on Yahoo PPC is not based on conversions (or performance).
- You are not optimizing your Yahoo PPC marketing budgets for maximum ROI.
- You may be over-paying this ad agency.
Yahoo Search Marketing (PPC) Optimization
To maximize the ROI from your marketing budgets on Yahoo PPC:
- Create the Yahoo PPC global strategies that fit your goals.
- Follow Yahoo PPC optimization tips.
- Hire professional PPC marketing specialists to manage/optimize your Yahoo PPC and minimize your Yahoo Search Marketing problems.
- Hire professional copywriters to do PPC ad copy writing.
- Avoid Yahoo PPC automatic account optimization.
- Use Yahoo Search Marketing conversion tracking to monitor and review your sales.
