Yahoo Search Marketing Quality-based Pricing
Last week, Yahoo! introduced quality-based pricing (QBP) to its new PPC advertising program Panama. Yahoo! Search Marketing advertisers were used to be charged the same for clicks for all traffic...
View ArticleYahoo Search Marketing Adds Move or Copy Keyword Feature
Last week, Yahoo! Search Marketing included a new feature on Panama – Move or/and Copy keywords. Previously when you had to re-organize your campaign, Yahoo Panama only allowed you to move or copy an...
View ArticleYahoo Search Marketing Traffic Quality Center
One of the posts on the Yahoo! Search Marketing Blog last week announced the launch of the Traffic Quality Center, in which you will learn how to: Submit requests for click fraud investigation Install...
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Yahoo PPC Ad Tests
Yahoo! recently has introduced two new improvements to its paid search marketing platform. Ad testing can be quite an important strategy in PPC marketing. The more relevant the adcopy, the better...
View ArticlePay Your Yahoo Panama Account via Paypal
As an advertiser on Yahoo! Search Marketing, now you are allowed to settle your bills via Paypal. All you will need is to sign up for a Paypal account, if you do not currently have one. Also, if you...
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Yahoo PPC Tune-Up
Yahoo! Search Marekting recently launched a new feature called Tune-up. It is an optimization tool that will give suggestions to advertisers to adjust their keyword Max CPC while allowing the...
View ArticleYahoo Search Marketing Conversion Tracking
Being a long time Yahoo Search Marketing user, occasionally you would receive notifications about the account. The alert below is about the built-in Analytics feature. Account Notification: Analytics...
View ArticleYahoo PPC Low Quality Click Refund
As a long time Yahoo Search Marketing (formerly Overture) user, from time to time I do get emails like the one below regarding credit refund. Here’s some great news for you: You saved [$**] with us...
View ArticleYahoo PPC Removes Fixed Minimum CPC
Yahoo Search Marketing Blog announced the Minimum CPC for keywords will no longer be fixed close to the end of February 2008. Starting in the next several weeks, the minimum bids for a number of...
View ArticleYahoo Search Marketing Problems
Yahoo has the second largest market share as a search engine. In the area of paid search, its Panama platform has been improving gradually over the past months. The list of latest improvements were...
View ArticleYahoo PPC Global Strategies
Yahoo’s search marketing platform Panama is second to Google’s Adwords platform regarding reach of audience, traffic quality and system functionalities. Yahoo Panama should be the second search engine...
View ArticleYahoo Search Marketing Increases Blocking to 500 Domains
Yahoo Search Marketing Platform Panama now allows you to block up to 500 domains. Before this change, it was up to 250 domains. You block a domain (site) as you may not want to: Show your Yahoo PPC ads...
View ArticleYahoo PPC Automatic Account Optimization
Yahoo quietly amended the Yahoo Search Marketing program terms and officially launched Automatic Account Optimization to help small- to mid-sized YSM advertisers. OPTIMIZATION. In the U.S. only, for...
View ArticleYahoo Dropped Keyword Minimum Bids
Yahoo Search Marketing decided to drop Sponsored Search minimum CPC across many keywords. The affected keywords happened to be keywords that were previously put on inactive status (automatically based...
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Yahoo.com PPC Resellers Search Impressions Prices
Through Yahoo Search Marketing, you can market your website on Yahoo.com and other Yahoo international/global domains, before Yahoo moves all search marketing to Microsoft Bing Adcenter. In China, many...
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